How we made the MetroHealth brand – The Senior Health & Wellness Center
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MESSAGE MAPPING WISDOM
We developed a logo and brand identity system that reflected the positive feel that MetroHealth’s
Senior Health & Wellness Center provided. Neutral pastel tones communicated a fun, light, and inviting
atmosphere, while the logo communicated energy, excitement and a caring community.
Playing off the negative stereotypes of senior living facilities, advertising showed that The Senior Health & Wellness
Center was truly different. Seniors who were moving forward in life and living the lives they loved – active and fulfilled.
We showcased the facility, as well as, all the activities that seniors could become involved in. They truly had endless
options and through The Senior Health & Wellness Center, were able to get back to doing the things they enjoyed most.
A direct mail, business reply was sent to a select area demographic, announcing the opening of The Senior
Health & Wellness Center. Recipients were ask to "check-off" their favorite activities on the return card and
mail it to the center for follow up.
A Open House postcard introduced The Senior Health & Wellness Center to the surrounding communities.
The postcard showcased the new brand logo and highlighted the vast services provided at the center.
The new Senior Health & Wellness Center brand was applied to outdoor signage, as well as, easily recognized,
dedicated shuttles that provided seniors transportation to and from the center.
Leading the way to The Senior Health & Wellness Center, were a series of outdoor banners, each
showcasing a senior who had gained or simply recaptured something by involvement with the center.
Pride. Dignity. Respect. Freedom. Energy. Trust.