wayfinding & brand engagement

value and purpose in every step. Our experience gets you there.

richards wayfinding and brand engagement

minutes matter

Moments to guide, inform, AND engage.

an opportunity to optimize the journey

aND create an experience.

point

a

point

B

Do you see

opportunity?

We do.

Project Workflow

Solid step-by-step process efficiency from project start to conclusion

Compliance KnowleDge

Up-to-date understanding of ADA and code signage requirements

Brand Stewardship

Consistent brand marketing implementation tactics and strategies

Tracking & Reporting

Diligent status and milestone tracking communication

Standards & Accountability

Pride in professionalism and honoring commitments

CITY PLANNING

Expert presentations to planning commissions for permits, variances and approvals

VALUE WHAT MATTERS

 

Whether racing to catch a flight for a well-deserved family vacation or exploring the latest museum exhibit with friends – Minutes Matter.

Keeping diligent track of quick project timelines, managing tight budgets, and making the big timely decisions – Minutes Matter.

 

Make the most of your time

How much can an effective wayfinding experience impact your bottom line?

 

FIND OUT

Clear GOALs AND principles

Create and foster brands that engage customers, build equity, and deliver measurable results

 

Develop integrated, branded spaces with intuitive signage, seizing opportunities to create and extend the brand experience

 

Balance aesthetics with the science of understanding how visitors perceive their environment, while navigating an unfamiliar space

 

Provide fresh, ownable solutions that are undeniably yours

We develop wayfinding and graphic information systems that enhance interior/exterior spaces and seamlessly infuse brand values and core messages. We create environments that optimize brand impact, encourage customer interaction, and leave positive, memorable impressions.

+6,857,463 sq ft

Assessed, surveyed, planned, placed, scheduled, engineered, designed, installed, completed... just last year.

Our solid process and know how leads the way.

Branding, Environment and Wayfinding

When strategically integrated, they create a lifestyle, an experience that customers, employees and shareholders can interact with, understand and align themselves to – bringing a brand to life.

  • >  Branding

    New, existing, or resurrected – we immerse ourselves into understanding your culture, competition, and audience. Culminating insights to generate a core message that will guide us through our process.

  • >  Environment

    We take your brand everywhere. Environments with engaging graphic representations of brand value, mission, and heritage. Transforming spaces into functional areas that never stop promoting the essence of the brand. When a brand lives in a dimensional space, it engages the senses and emotions – evokes feelings the viewer associates with the brand. The brand then connects in a deeper way.

  • >  Wayfinding

    There is a science to how visitors perceive unfamiliar environments and in-turn how they respond to navigating intuitive signage. Cognitive mapping and circulatory navigation principles, in conjunction with branded design strategies, combine to create wayfinding systems that enhance and harmonize with interior/exterior spaces to make memorable impressions.

How much does it cost to assess my current wayfinding and signage?

 

FIND OUT

Advanced Health – Wellness Center
MetroHealth Hospitals
Rainbow Babies & Children's
University Hospitals
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center

Minutes Matter. Contact us today.

John Richards  216.514.7800  x700  ­­­

President, Owner

Jared Richards   216.514.7800  x701­­­

Vice President

Opportunities   Employment & Internship
Please attach resume when inquiring

8350 Whispering Pines Drive   Russell, Ohio  44072-9591

your message is on its way...

hmm, something missing?

we got it... talk to you soon

richards wayfinding and brand engagement

Advanced Health – Wellness Center
MetroHealth Hospitals
Rainbow Babies & Children's
University Hospitals
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center
richards wayfinding and brand engagement

Advanced Health – Wellness Center
MetroHealth Hospitals
Rainbow Babies & Children's
University Hospitals
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center
richards wayfinding and brand engagement
Est. 1981

 

 

PROCESS STEPS
PROJECT FLOW

 

 

Investigate
Research

 

 

Open Forum
Response

 

 

Initiate
Identify

 

 

Survey

Plan

 

 

Artwork
Documents

 

 

Estimate
Respond

 

 

Creative Concept
Brand Strategy

 

 

Manufacture
Install

Advanced Health – Wellness Center
MetroHealth Hospitals
Rainbow Babies & Children's
University Hospitals
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center
richards wayfinding and brand engagement
Advanced Health – Wellness Center
MetroHealth Hospitals
University Hospitals
Rainbow Babies & Children's
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center
richards wayfinding and brand engagement
Advanced Health – Wellness Center
MetroHealth Hospitals
University Hospitals
Rainbow Babies & Children's
Mercy Hospitals
Truth For Life
Spectrum Orthopaedics
St. Vincent Charity Medical Center